彩通创作全新色彩为2022年代表色，带动数字世界创意潜力

彩通公司首次在22年历史中为年度代表色创造了一种全新的配色方案，专为2022年设计。PANTONE®17-3938长春花蓝是一种充满活力的蓝色，带有紫红色基调，旨在唤起数字世界发光的触摸屏和未来可能的创造力。

For the first time in the 22-year history of Pantone’s color of the year, the Pantone Institute has created a brand new color for the franchise, made just for 2022: PANTONE® 17-3938 Very Peri is a dynamic periwinkle blue with a vibrant, violet-red undertone designed to evoke the glowing touchscreens of the digital world and the creative possibilities of the future.

在彩通评选年度色彩的22年历史中，彩通公司首次为选年度代表色创造了一种全新的颜色，专为2022年设计的颜色：PANTONE®17-3938长春花蓝。这是一款充满活力的颜色，带有鲜活的紫红色基调，旨在唤起数字世界发光的触摸屏和未来可能的创造力。

According to the institute, creating a new color for 2022 was itself symbolic of the changes taking place in the world right now, following an intense period of isolation and uncertainty. Like last year’s selection of two colors, Ultimate Gray and the sunny yellow Illuminating, the choice of Very Peri was largely influenced by the desire to overcome the COVID-19 pandemic, environmental concerns and a larger reckoning with injustice and flaws within our current social structures.

彩通表示，孤立和不确定的紧张时期过后，为2022代表色创造新颜色本身就象征着世界正在发生的变化。就像去年选择极致灰和亮丽黄一样，之所以选择长春花蓝为代表色，主要是因为人们想战胜新冠病毒、担忧环境问题，而且深度反思当前社会的不公和缺陷。

To capture these influences, the institute blended blue (a color associated with faithfulness and constancy) with a hint of red (which often conveys energy and excitement) for an unexpectedly warm blue hue that communicates innovation and a fresh start.

为了体现以上原因，彩通将蓝色（一种与忠实和恒常有关的颜色）与一点红色（通常传达能量和刺激）融合在一起，形成一种意想不到的温暖蓝色调，该色调代表创新和崭新的开始。

“It’s unusual to refer to blue as ‘happy,’ but when you add that red element to it, that’s exactly what happened,” says Leatrice Eiseman, executive director of the institute. “We felt it was so important to put together a color that encapsulated the feeling of newness.”

彩通行政总监利亚特丽丝·艾斯曼（Leatrice Eiseman）表示：“蓝色一般不象征‘快乐’，但如果在蓝色中加入红色元素时，就会发现蓝色可以代表‘快乐’。我们认为创造一种能体现新鲜感的颜色非常重要。”

The concept of newness also speaks to the increasing influence of the virtual world, with the emergence of the Metaverse, recreational trends like VR gaming and esports and the growing popularity of cryptocurrency and NFTs. And since blue light is the element most often associated with technology and futurism in the visual culture of science fiction, not to mention our daily interactions with smartphones and computers, it comes as no surprise that Very Peri was selected to represent a time when our real and online lives are so prominently converging.

元宇宙、VR游戏和电竞等娱乐趋势出现，加密货币和非同质化代币的日益流行，新鲜感的理念也表明了虚拟世界的影响力日益增长。蓝光经常与科幻作品视觉文化中的科技与未来主义联系在一起，何况我们日常使用的智能手机和电脑也有蓝光。因此，如果用一种颜色代表现实生活和网络生活紧密交织的时代，选长春花蓝不足为奇。

“Understanding that the colors we see are now living in the digital space opened up a whole other gamut of possibilities for us,” says Laurie Pressman, vice president of the institute. “When we select the Pantone color of the year, it must be emblematic of what’s taking place at a moment in time.”

从彩通公司选择为2022年代表色创造新配色方案可以看出，世界正在经历巨变，经历了一段孤立和不确定的时期。这种全新配色方案的选择，旨在克服新冠疫情、关注环境问题，并深刻反省当前社会的不公和缺陷。彩通公司希望通过这种独特的配色方案，激发人们对创意潜力的思考和探索。